The Investor Mindset – What They Look For

Key Questions Investors Will Ask You

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• What is your impact? – Which SDGs do you address?
• How do you measure impact? – The importance of KPIs & measurable outcomes.
• What is your business model? – How do you make money?
• Have you already secured funding? – Existing investments build confidence.
• What are your key milestones? – Investors need clear roadmaps for growth.

 The Role of Impact Measurement & Reporting

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• Why Measuring Impact is Critical – “You can’t manage what you don’t measure.”
• Defining Impact KPIs – Setting measurable, time-bound goals.
• Common Mistakes – Confusing outputs (e.g., “we provided training”) with outcomes (e.g., “graduates increased income by 50%”).