Deep Dive into the Business Model Canvas

30:01 – 45:00 | How to Approach the Business Model Exercise

• Instructions for the Groups:

   

  • Each group should start with customer segments & value propositions.
  • Use provided question sheets for guidance.
  • Optional Hot Seat Format:
    • One person shares for 3 minutes.
    • Group provides feedback & brainstorming.
• Key Tip:

   

  • If a participant feels stuck, they can work with facilitators for targeted guidance.

45:01 – 1:00:00 | Facilitators Guide the Groups

• Eric’s Advice:
  • “The job to be done is a verb + object + context.”
  • Example: Instead of “I build eco-villages,” say “Helping people create sustainable living spaces.”
• Common Pitfalls:
  • Skipping the value proposition before defining revenue streams.
  • Overcomplicating the customer segment instead of focusing on the core need.
• Participant Reflection:
  • Some feel they need more structured discussion instead of silent co-working.