Participants 190
🕒 Timestamp: 15:01 – 25:00
Creativity enhances business by making products and brands more engaging and distinctive. Strategic creativity requires a structured approach:
- Thinking Before Creating: Define your audience and their needs before launching into the creative process.
- Creativity as a Hook: Use creativity to attract the right audience and differentiate your brand.
- Creativity Should Solve Problems: Business creativity should always address a challenge or improve efficiency in an innovative way.
Exercise: Identifying Business Creativity Gaps
- List three common problems in your industry.
- Brainstorm at least one creative solution for each problem.
- Consider how these solutions could make your business stand out.