Lesson 1 of 5
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Understanding Creativity in Business
🕒 Timestamp: 05:01 – 15:00
Creativity is the ability to generate new and valuable ideas. However, what is considered “new and valuable” varies depending on the context:
- Personal Creativity: Generating ideas that are new to you but may not be novel in the broader world.
- Industry-Level Creativity: Innovations that bring fresh perspectives to a specific field.
- Global Creativity: Transformative ideas that impact the entire world, such as Tesla and Apple innovations.
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Exercise: Expanding Your Creativity Scope
- Think of an idea that is new and valuable for you personally.
- Consider how this idea could be scaled to benefit your industry.
- Identify what it would take for the idea to become a global innovation.