Lesson 3 of 5
In Progress

The Three Levels of Business Creativity

Risha March 29, 2025

🕒 Timestamp: 25:01 – 40:00

Creativity can be applied at different levels in a business:

  1. Product Level – Innovating what you sell or produce.
  2. Brand Level – Enhancing the perception and storytelling around your business.
  3. Communication Level – Using unique and engaging ways to share your message.

Exercise: Business Creativity Application

  • Think of a current business challenge you face.
  • Apply creative thinking at the product, brand, and communication levels.
  • Note how your approach changes at each stage.