🕒 Timestamp: 25:01 – 40:00
Creativity can be applied at different levels in a business:
- Product Level – Innovating what you sell or produce.
- Brand Level – Enhancing the perception and storytelling around your business.
- Communication Level – Using unique and engaging ways to share your message.
Exercise: Business Creativity Application
- Think of a current business challenge you face.
- Apply creative thinking at the product, brand, and communication levels.
- Note how your approach changes at each stage.