Marketing Frameworks & Customer Journey

30:01 – 45:00 | The Essential Components of Marketing

• Marketing as a holistic system:
  • Marketing = promotion + storytelling + connection.
  • Before marketing, clarity is needed on:
    1. Offer & solution (What transformation do you provide?).
    2. Customer needs & messaging (How do you communicate value?).
    3. Systems & strategy (What structure supports sustainable marketing?).
• Key Mindset Shift:
  • Marketing is not about selling—it’s about serving, guiding, and creating impact.
  • When you embody alignment, you attract clients naturally.

45:01 – 1:00:00 | The Customer Journey: 3D vs. 5D Marketing Funnels

• Traditional (3D) Marketing Funnel:
  • Awareness → Consideration → Purchase → Retention.
  • Focuses on pushing products, scarcity tactics, and urgency-based sales.
• New Earth (5D) Marketing Funnel:
  • Awareness → Engagement → Nurturing → Aligned Offerings → Retention → Expansion.
  • Encourages nurturing relationships, value-driven content, and authentic connection.
  • Recognizes each customer’s journey as unique and sacred.
• Importance of Automated Systems:
  • Email marketing, content repurposing, and structured offers create effortless engagement.
  • Aligning marketing with natural energy cycles prevents burnout.