Understanding the Participants – Business & Marketing Alignment

10:01 – 30:00 | Participant Introductions & Marketing Self-Assessment

• Each participant shares:
  • Business or project focus.
  • Current feelings about marketing (confident, resistant, confused, etc.).
  • Existing marketing strategies and systems (if any).
• Common themes from participants:
  • Many rely on word-of-mouth and referrals but lack structured systems.
  • Some have taken traditional marketing courses but feel they don’t align.
  • Many struggle with consistency in content creation.
  • Resistance to social media marketing, questioning whether their audience is even present there.
  • Feelings of imposter syndrome, self-worth issues, and pricing challenges.