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With AI’s power comes ethical responsibility:
- Bias in AI: AI learns from data, which may contain biases.
- Transparency in Marketing: Ensure honest and clear messaging.
- Data Privacy: Protect customer information and maintain trust.
Exercise: Ethical AI and Marketing Strategy
- Assess your current marketing and AI strategies for ethical considerations.
- Develop a set of guidelines to ensure responsible AI use.
- Implement these guidelines and monitor compliance.