Neuromarketing and Consumer Behavior

🕒 Timestamp: 50:01 – 1:05:00

Neuromarketing leverages psychology to enhance brand messaging:

• Self-Centered Messaging: Use “you” in marketing to personalize communication.
• Contrast and Visualization: Show before-and-after results to highlight value.
• Emotional Triggers: Engage emotions to strengthen brand connections.

Exercise: Applying Neuromarketing Strategies

1. Rewrite an existing marketing message using personalized and emotional language.
2. Test the revised message with a small audience and gather feedback.
3. Identify which techniques worked best and refine accordingly.