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The Entrepreneurial Mindset and Business Growth

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  1. Passion and Purpose in Business
  2. The Iterative Process and Overcoming Fear
  3. Market Research and Customer Discovery
  4. Pricing Strategy and Scaling
  5. Neuromarketing and Consumer Behavior
  6. AI and Automation in Business Growth
  7. Ethical Considerations in AI and Marketing

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The Entrepreneurial Mindset and Business Growth Market Research and Customer Discovery
Lesson 3 of 7
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Market Research and Customer Discovery

Prem March 30, 2025

🕒 Timestamp: 25:01 – 40:00

Understanding your market helps reduce failure risk and optimize growth:

  • Market Saturation: Identify competitors and evaluate demand.
  • Customer Segmentation: Define target audiences with specific needs.
  • Competitive Analysis: Understand your unique selling points.

Exercise: Customer and Market Research

  1. Identify your top three competitors and analyze their strengths and weaknesses.
  2. Conduct customer interviews or surveys to understand their pain points.
  3. Adjust your value proposition based on research insights.

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