Lesson 1 of 7
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Passion and Purpose in Business

Prem March 30, 2025

🕒 Timestamp: 05:01 – 15:00

Passion serves as a driving force in business, helping entrepreneurs navigate challenges. Successful entrepreneurs have defining aha moments that lead to innovative ideas:

  • IKEA Founder: Created flat-pack furniture after struggling to fit a table into a car.

GoPro Founder: Invented an action camera after failing to capture himself while surfing.

Exercise: Identifying Your Passion and Purpose

  1. Reflect on a moment when you experienced a significant insight or idea.
  2. Consider how this idea could transform into a scalable business opportunity.
  3. Align this idea with your core passion and mission.